Brand Building
Kulm hotel Sunny Bar identity
Helping relaunch this iconic restaurant of the St Moritz winter scene
The brief
Celebrated British Chef Tom Booton was tasked with bringing alive the famous home of the Cresta run, fusing Swiss and British ingredients to create a novel vision of gastro-pub fare. The team were looking for a design that reflected the heritage of the bar but reflected this new vigour
Identity design
The design is a tribute to the rich heritage of this esteemed club. Drawing inspiration from the history of the run, I have meticulously chosen the club’s signature colors, burgundy and yellow, to create an inviting and vibrant atmosphere. The typography subtly hints at the energetic spirit of a sports bar, used sparingly to maintain an elegant balance. Line drawings of sledges that adorn the walls, add design interest celebrating the thrilling essence of the Cresta Run. The cover features a bold burgundy stripe, evoking the exhilarating path of the run.
“Tom mentioned how incredibly impressed he was with design output for Sunny bar by Tom Booton. Notably the speed of response but also and most importantly the quality of execution which is truly stunning. (No doubt largely due to your immaculate brief!) ”
Praise from the Kulm team