Rio Olympics.
For the XXXI Olympics the World came to Rio – working with artist Kristjana S Williams we created a fully interactive campaign. With art installations around the hotel and a nightly immersive light-show. The hotel became a centrepiece for the city.
Campaign recap
With such a high profile position in Rio we set about creating something world class. Working with the Kristjana on the concepts we decided to create a projected show for every night of the Olympics. Talented animator Darren Hanson bought alive the artwork into a show. I was involved in every aspect of the event, the creation of the pieces, shipping the art, and finally how you project a show the facade of one of the world’s busiest beaches every night. Social and mainstream media picked up on the event and the organic reach was impressive.
Reach 1.3 million
Campaign film 2.4 million views
