Brand Building
The Arts Club Brand identity
Mayfair’s iconic landmark The Arts Club new members’ lounge, renamed Ofelia after former club member Sir John Everett Millais painting of the same name. It depicts Ophelia, a character from William Shakespeare's play Hamlet
I was tasked with creating a full identity based on the idea of the artist’s hand creating a series of sketches
I created a design that harmoniously blends craft and design. Inspired by the original artist who painted Ophelia and their series of botanical sketches, I incorporated these delicate plant illustrations into the menu design. Each menu features these sketches on the back, subtly showing through like watermarks in rich, heavy colors.
To evoke a sense of luxury, I selected sumptuous papers, elegant foils, and intricate debossed patterns. These design elements collectively create an atmosphere of sophistication and refinement, enhancing the dining experience