The term “villeggiatura” is an intrinsic Italian concept, referring to a prolonged stay in a single place, whether at a seaside resort, country villa or snowy mountain retreat.

Summer campaign

The campaign

For our 2022 launch campaign we invited guests to savour those slow, sensuous summers and experience the height of Italian indulgence with Belmond. Capture those stolen moments, embrace the spirit of togetherness, and discover the true essence of Villeggiatura.

The creative

Working with our agency Trends&Culture and Director Paolo Zerbini we created a series of films bringing the Villeggiatura concept alive. Filmed over 2 days at Caruso we aimed the content at our four target persona’s.

I also travelled with photographer Brenda van Leeuwen to capture authentic Villeggiatura at our hotels in Sicily.

The result

24,331 landing page views in the last 30 days (compared to 3,420 page views in the previous 30 days)