Art of Gastronomy
Discerning food enthusiasts with highly refined tastes: these make up the majority of Belmond’s current guests. They expect experts to guide them, pointing out where to eat, drink and discover the finest cuisine. The aim of the campaign was to position Belmond as a brand that has a strong point of view on culinary experiences
I engaged content creators near to our key gastronomic destinations to create a series of films, each with a unique take on their individual subject. Obviously with Raymond Blanc as our champion we soon gained traction and the campaign was a huge success, on a very limited budget
Website attracted 200K extra users per week with an extra $6M revenue per month
Paid social: 2.9M with 73.3K click throughs to website
Organic social: 15m impressions and high engagement across all channels
Campaign recap
